Jay S. Levy

Jay S. Levy, MSW, LICSW

Jay S. Levy, MSW, LICSW

Jay S. Levy has spent more than 30 years working with individuals who experience homelessness. He is the author of the highly acclaimed books Pretreatment Guide for Homeless Outreach & Housing First and Homeless Narratives & Pretreatment Pathways. He has also published a monograph and several journal articles on Homelessness issues. His newest publication features multiple authors from both sides of the Atlantic and is entitled- Cross Cultural Dialogues on Homelessness: From Pretreatment Strategies to Psychologically Informed Environments (PIE). Jay developed Pretreat­ment as an approach for helping people without homes. He has helped to create new Housing First programs such as the Regional Engagement and Assessment for Chronically Homeless program (REACH).

Jay is currently employed by Eliot CHS-Homeless Services as a Regional Manager for the statewide SAMHSA-PATH Homeless Outreach Team. He is also an adjunct teacher at Anna Maria College and recently taught a unique graduate psychology course on Outreach Counseling, which integrated Pretreatment and PIE perspectives with the clinical challenges of homeless services work.

He has achieved formal recognition from the Commonwealth of Massachusetts Department of Mental Health for his ongoing efforts to help under-served homeless individuals through his direct service, clinical super­vision of staff, and program development. Jay received his MSW degree in clinical social work from Columbia University in 1988.

Jay lives in Western MA with his wife, Louise. His two children, Talia and Sara, are off to college and beyond. He is an avid stargazer. More information on Jay and his work can be found at www.jayslevy.com.

 

The Coca-Cola Trail [PB]
+2

The Coca-Cola Trail [PB]

SKU 978-0-692-84430-4
$26.95
People and Places in the History of Coca-Cola
1
Product Details
UPC: 978-0-692-84430-4
Brand: Modern History Press
Binding: Paperback
Edition: 1st
Author: Larry Jorgensen
Pages: 210
Publication Date: 08/01/2024

The Coca-Cola Trail is a journey for anyone interested in discovering the history and growth of the world's most recognized product. The trail will take readers to the places in America that tell the story - places where you can see, touch, and remember. Whether a serious Coca-Cola memorabilia collector, a person interested in American business history, or simply a fan--The Coca-Cola Trail provides a fresh new look at a trusted old friend. 30 chapters cover each bottling plant location in meticulous detail, including unique and ghost billboard signage.

So, what is a Coca-Cola Bottler? Well, from a legal standpoint, it's a franchisee of the Coca-Cola company, who has been granted the right to bottle and sell Coca-Cola in an exclusive territory. This franchise or contract has been amended and otherwise changed somewhat over the years to add many additional brands, but in the beginning, it was granted for the sole purpose of bottling and distributing Coca-Cola throughout the bottler's territory.

In the early years, it was bottled one bottle at a time, placed in wooden cases, and hauled to the customer in horse or mule-drawn wagons. The bottling plants were crude and the task was difficult but by acquiring these franchises, these entrepreneurs had unknowingly won the lottery. They had settled on investing in a product that would change the world. A fabulous beverage with a delicious, unique taste profile that provided a refreshing boost to the drinker. Even in today's world, with thousands of brands of both non-alcoholic and alcoholic beverages, Coca-Cola remains at the top in providing that unique taste and special experience in a beverage. You combine this great product with brilliant advertising and marketing from The Coca-Cola Company and "voila" you have a brand and company and a bottling and distribution system that has been so successful that books upon books have been written about it for over 100 years. That is unique in itself.

"If you like history of any type, you must read this book. Part history, part travel guide but always interesting, and when you've finished you'll be a master of some particular trivia questions.

The Coca-Cola Trail is chock-full of very interesting - every page brings a new delight of some lesser-known areas of the US. A wonderful book that I highly recommend to all history buffs."

-- Linda Thompson, host of

The Authors Show
Show More
Save this product for later
Share this product with your friends
Pin it
The Coca-Cola Trail [PB]
You May Also Like
Make It Go in the Snow [HC]
Make It Go in the Snow [HC]
Make It Go in the Snow [HC]
People and Ideas in the History of Snowmobile
$37.95
Make It Go in the Snow [PB]
Make It Go in the Snow [PB]
Make It Go in the Snow [PB]
People and Ideas in the History of Snowmobile
$21.95
Display prices in:USD

 

Comments are closed.