Fast-forward from depressed to contented in this take-charge guide to mental health

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Title: From Depression to Contentment
Author: Bob Rich, PH.D.
Genre: Nonfiction/Self-Help & Relationship
Audience: Adult
Word Count: 50,000
Assessment:

Idea/Concept: Condemning pharmaceutical approaches in handling depression, this practical guide to self-healing presents a commendable alternative to traditional medicine. With a strong case against accepted notions about treating sadness and despondency with drugs, the book adheres to a do-it-yourself plan of action to recover from what ails you.

Prose: Gentle, candid, and easy to absorb, much like meeting an acquaintance at a café for free-flowing conversation, then a bit of structured advice, the articulate manner in which the information is conveyed may be the book’s winning attribute. A remarkable personality emerges in a considerate mode of expression.

Originality: Depression is a popular topic, leading to the publication of countless self-help titles on the subject, each with a different angle. Every proposed strategy in dealing with such a complex and distinctly individual experience will fortify some but leave others floundering, yet this title does provide assistance comparable to its market competition, emphasizing the importance of not merely treating the symptoms.

Execution: An empathetic and knowledgeable doctor reaches out from the pages of this heartfelt text, approachable and friendly. His worthwhile common sense is a gem in the psychiatric profession….

The Coca-Cola Trail [PB]
+2

The Coca-Cola Trail [PB]

SKU 978-0-692-84430-4
$26.95
People and Places in the History of Coca-Cola
1
Product Details
UPC: 978-0-692-84430-4
Brand: Modern History Press
Binding: Paperback
Edition: 1st
Author: Larry Jorgensen
Pages: 210
Publication Date: 08/01/2024

The Coca-Cola Trail is a journey for anyone interested in discovering the history and growth of the world's most recognized product. The trail will take readers to the places in America that tell the story - places where you can see, touch, and remember. Whether a serious Coca-Cola memorabilia collector, a person interested in American business history, or simply a fan--The Coca-Cola Trail provides a fresh new look at a trusted old friend. 30 chapters cover each bottling plant location in meticulous detail, including unique and ghost billboard signage.

So, what is a Coca-Cola Bottler? Well, from a legal standpoint, it's a franchisee of the Coca-Cola company, who has been granted the right to bottle and sell Coca-Cola in an exclusive territory. This franchise or contract has been amended and otherwise changed somewhat over the years to add many additional brands, but in the beginning, it was granted for the sole purpose of bottling and distributing Coca-Cola throughout the bottler's territory.

In the early years, it was bottled one bottle at a time, placed in wooden cases, and hauled to the customer in horse or mule-drawn wagons. The bottling plants were crude and the task was difficult but by acquiring these franchises, these entrepreneurs had unknowingly won the lottery. They had settled on investing in a product that would change the world. A fabulous beverage with a delicious, unique taste profile that provided a refreshing boost to the drinker. Even in today's world, with thousands of brands of both non-alcoholic and alcoholic beverages, Coca-Cola remains at the top in providing that unique taste and special experience in a beverage. You combine this great product with brilliant advertising and marketing from The Coca-Cola Company and "voila" you have a brand and company and a bottling and distribution system that has been so successful that books upon books have been written about it for over 100 years. That is unique in itself.

"If you like history of any type, you must read this book. Part history, part travel guide but always interesting, and when you've finished you'll be a master of some particular trivia questions.

The Coca-Cola Trail is chock-full of very interesting - every page brings a new delight of some lesser-known areas of the US. A wonderful book that I highly recommend to all history buffs."

-- Linda Thompson, host of

The Authors Show
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